IAB Formats (Interactive Advertising Bureau) are one of the most popular and effective options for online ad creation among publishers and advertisers.

If you’re a Grumft ad partner, welcome to our blog! If not, we hope this content motivates you to explore our exclusive programmatic solutions for publishers and advertisers. In this article, we’ll delve into what IAB Formats are, the available sizes, their benefits, and important metrics to track. Additionally, we’ll highlight the significance of specialized programmatic partnerships to make the most out of these formats.

What are IAB Formats?

IAB Formats are ad standards established by the Interactive Advertising Bureau (IAB), an organization that defines guidelines for the digital advertising industry. These formats aim to offer a consistent user experience and streamline the creation and distribution of ads for publishers.

Sizes of IAB Formats

IAB Formats are available in a variety of sizes, each tailored to different types of content and advertising spaces. Some of the most common sizes available at Grumft include:

• Leaderboard: 728 x 90 
• Square: 250 x 250 
• Small Square: 200 x 200 
• Large Rectangle: 336 x 280 
• Inline Rectangle: 300 x 250 
• Skyscraper: 120 x 600 
• Wide Skyscraper: 160 x 600 
• Half Page: 300 x 600 
• Large Leaderboard: 970 x 90 
• Mobile Large Banner: 320 x 100 
• Billboard: 970 x 250 
• Portrait: 300 x 1050 

Benefits of IAB Formats

1. Consistency: IAB Formats ensure a consistent and familiar ad experience for users, regardless of the website or app they are visiting. 
2. Flexibility: The various sizes of IAB Formats allow advertisers to adapt to different advertising spaces, reaching a broader audience. 
3. Improved Performance: IAB Formats are known for their high click-through rates and interaction, providing a positive return for advertisers.

Specialized Programmatic Partnerships

To make the most of the benefits of IAB Formats, it’s recommended to collaborate with specialized programmatic partners. These partnerships offer access to premium inventories, customized strategies, and specialized expertise to optimize your campaigns.

IAB Formats at Grumft

IAB Formats are a smart choice for publishers and advertisers alike. With their consistency, flexibility, and proven performance, these formats deliver significant results.

Monitoring relevant metrics and partnering with programmatic experts are essential steps to maximize the potential of IAB Formats. Contact us today to seize these opportunities and elevate your digital advertising strategy to the next level.

Autor(a):

Fernanda Calandro

Online since 1997, I am a marketing and content professional with a solid background in marketing. Specialized in simplifying complex topics through my writings, I facilitate the connection between publishers and experts, promoting clear and accessible understanding.