Among the many available ad formats, Interstitial Ads are highly popular among publishers. However, delivering a high-quality user experience and avoiding intrusive ads is crucial.
If you are an advertising partner with Grumft, welcome to our blog. If not, we hope this content motivates you to explore our exclusive programmatic solutions for publishers, app developers, and advertisers. In this article, we’ll discuss Interstitial Ads and how to use them effectively.
Index
What are Interstitial Ads?
This format is reminiscent of the old pop-ups from the early days of the Internet, appearing unexpectedly in front of users. The key difference is that Interstitial Ads cover the entire app or website interface and should only appear at natural transition points or intervals between content pages, phases, or interface steps.
Mobile Interstitial Ads
Designed to enhance user experiences with ads, Interstitial Ads encourage user interaction. When a user encounters this format, they can tap on the ad to be taken to the advertiser’s destination or simply close it to continue their activities.
This format is considered more engaging than other ad formats due to its higher level of interactivity, but it can also be perceived as more intrusive, potentially affecting user retention.
Interstitial Ads can appear in various formats, such as static images or rich media. They can be displayed in Android and iOS apps using an ads SDK for mobile devices.
Why are Interstitial Ads important?
Being the most popular format in mobile apps, Interstitial Ads are a critical tool for monetization. They clearly separate the app from the ad, enabling publishers and developers to benefit from monetization, while advertisers capture users’ full attention.
Interstitial Ads’ full-screen display helps combat “banner blindness,” where users become accustomed to ignoring banner ads, resulting in more impressions, typically higher CTR, and increased conversions.
Best practices for Interstitial Ads
When using Interstitial Ads, it is crucial to be careful and follow best practices, as they significantly impact user experience. They are recommended for apps with linear experiences and natural transition points. Ensure that the ad appears before an interval page.
Examples of what not to do with Interstitial Ads
Avoid surprising users by not obstructing app usage with too many ads to prevent accidental clicks. Do not display the ad when the user opens or closes the app or immediately after another ad. Additionally, do not pause any in-app activity, such as gameplay or music, while the ad is being displayed.
1. Unexpected static ad appears during gameplay at the start of a level:
2. Unexpected video ad appears at the beginning of a content segment.
3. A full-screen ad that appears during gameplay and cannot be closed after 15 seconds. The ad appears during gameplay and does not offer users the option to skip in 15 seconds.
Final Thoughts
In summary, Interstitial Ads are one of the most popular formats among publishers and app developers, serving as an excellent revenue-generating tool. Due to their popularity, there are strict rules regarding best practices and frequent updates to developer program policies.
If you want to learn more about implementation and are eager to try monetization or advertising with Interstitial Ads, contact our experts at Grumft for support on this journey!
