Concern over remaining inventory is common among publishers. While monetization is a recurring topic, doubts arise, especially when it comes to monthly earnings.

If you’re a Grumft ad partner, welcome to our blog. If not, this content aims to motivate you to explore our exclusive programmatic solutions for publishers and advertisers. In this article, we’ll address the issue of unsold inventory and its best approaches. Keep reading to learn more.

Understanding Remaining Inventory

Unlike premium inventory, inventory left consists of non-monetized media space on your site. This is especially common on small to medium-sized sites, particularly in the early stages.

The valuation of media spaces is linked to your site’s segment and the number of monthly impressions. To estimate your remaining inventory, it’s crucial to gain loyal readers through well-crafted content.

However, the lack of buyers for the surplus inventory doesn’t mean a lack of solutions. This space will be sold, requiring different approaches from those used for already-commercialized spaces.

Strategies to Monetize Remaining Inventory

After negotiating and selling part of your media inventory, some impressions may “remain” and require distinct approaches. Here are some tips to optimize the remaining space:

• Programmatic Platforms: Auction off the remaining space on programmatic platforms for monetization. Even if sold at a lower value, it remains a source of income.
• CPC or CPA: Consider monetization through cost per click (CPC) or cost per action (CPA). This non-guaranteed strategy means advertisers pay only when a click or conversion occurs, yielding variable revenue.
• Dynamic Allocation: The competition between AdSense and Ad Exchange in DFP can be the best option to monetize remaining inventory. This competition can significantly elevate the CPM value.

Ready to Profit from Your Inventory Left?

To maximize your earnings with inventory, relying on professionals specialized in these platforms is essential. Trust Grumft for guidance and support in this process. Make the most of your remaining inventory’s potential to boost your profitability.

Autor(a):

Fernanda Calandro

Online since 1997, I am a marketing and content professional with a solid background in marketing. Specialized in simplifying complex topics through my writings, I facilitate the connection between publishers and experts, promoting clear and accessible understanding.