Five publishing strategies for 2021

14/01/2021

The year of 2021 has officially started, and with a new year comes new challenges. Especially when the past year was full of difficulties and hard times in everyone’s life. 

To start this year with better strategies of publishing, we’ve decided to share some tips about it. Keep reading our today’s article to learn more.  

You will find in this article: 

  • 5 publishing strategies for this year 

 

To make your life easier and help you to understand in which topics you may need to focus this year, here are some strategies suggestions you may want to take a look: 

 

  • User Experience: 

We’ve been saying in other articles about the importance of having a good user experience on your website. Since users are spending more time online, because of all the terrible pandemic scenario, publishers must offer these people the best experience they could ever have. 

Use something different than your rivals, pay attention to your audience; which kind of content they like better, kind of site design, internet speed, and anything else you can think about that will make them remember your page as a good expression. 

“Brands with superior customer experience bring in 5.7 times more revenue than competitors

that lag in customer experience.”​ – Forbes

Ending with that quote, it is clear that making the user have a good experience must be on your list this year

 

  • Good and helpful content:

In 2020 we realized that people needed answers,  this is why the most respected newspapers  in the world had reached impressive numbers of clicks on their articles, the users really were looking for correct information, not probably fake news. 

At the end of the day, the audience is looking for websites that will solve their problems and doubts, it doesn’t matter what subject we are talking about. 

 

  • No complications: 

Last year we saw many people opening new websites of e-commerces, online restaurants and other kinds of online services, people that have never had this kind of experience before, that don’t understand anything about the internet, html, codes, or anything related to that. 

For 2021, the trendy must say the same. Many users will want to create websites without any kind of complications, as simple as it can be, called the “no-code” online service. 

 

  • Honest communication:

2020 was already too hard for the world. In this news year, the audience is looking for a clear kind of communication, good information.

Make some strategies that the users will feel like they are part of your website, like they really mean something for you, like a regular “letter from us”, that you can say some sincere words for your audience. It really makes a difference to show that under a website, there is a person. 

 

  • ADS:

Many and many ads on a webpage are not trendy any longer. Actually, most of the users hate being shown for many advertisements they didn’t even choose to be looking at. 

In the next year we can expect the the website owners will bet on different kinds of ads, different ads formats, more personalized according to what you want.

 

 

If you want to learn more about our ads formats, check it out in this article, you will find many interesting information. And if you want to contact us, click here.

2021 will be a good year to create online content, we are in the golden age of publishing. It is the time for publishers to put their creative minds to work and have a lot of success.  

 

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