The last few years were extremely good for the online advertising world, we’ve never seen numbers so high. But, with the good things also come the hard one and the bad bot, including the invalid traffic. If you want to know how to identify invalic traffic with Analytics, keep reading our today’s article. 

Publishers certainly have some nightmares, and one of them is called invalid traffic. But what is it and which actions can we take to reduce it? Keep reading our today’s article that these two questions will be answered.