Grumft offers a complete set of services to cover all your advertising needs. Gtags, one of our key tools, are intelligent HTML-based tags that address various demands.
Index
Simplifying Digital Advertising
Gtags simplify digital advertising operations, giving marketers control over their creatives and reports. These tags enable selling ad space, directing browsers to specific creatives, and efficiently collecting segmentation data.
Enhancing Campaign and Inventory Management
Beyond streamlining ad operations, Gtags provide campaign and inventory management flexibility. Here’s how they can improve your strategies:
- Real-time Responsive Ads: Gtags ensure seamless campaign delivery across screens, benefiting agencies and publishers. They let you sell inventory based on traffic or device type, simplifying inventory management and offering granular control over responsive ads.
- Lazy Loading of Ads: With Grumft’s Gtags, you can configure ads to load only when in the user’s viewport. This significantly enhances ad viewability while simplifying inventory and campaign management.
- Advanced Asynchronous Ad Loading: Grumft has optimized how ads load on web pages. Its asynchronous ad library prevents ad loading from affecting page resources, providing a better user experience.
- Publisher Click Tracking: Setting up click tracking can be challenging when creatives are served by external systems. However, Grumft’s intelligent Gtags can be easily configured to count clicks, even on third-party ad servers, simplifying result measurement.
- Key-Value: Gtags offer more personalized segmentation with key-values, identifying pages, page parts, and other ad inventories to maximize campaign effectiveness.
Gtags simplify ad operations, offer campaign and inventory management flexibility, and provide advanced features like responsive ads, lazy loading, click tracking, and key-values. Contact us today to try Gtags and trust Grumft for exceptional digital advertising results.
