Sites with many visual elements, such as images and videos, often face the challenge of balancing visual quality with loading speed. This dissonance can result in slow load times, user frustration, and consequently, loss of revenue.

INP (Interaction to Next Paint) optimization emerges as a crucial solution for these sites, ensuring they respond quickly and provide a smooth experience, even with abundant multimedia content.

Identify Performance Bottlenecks

The first crucial step is to conduct a detailed INP audit using tools like Chrome DevTools. This analysis allows the identification of visual elements that negatively impact INP. Additionally, it is essential to use performance monitoring tools to track INP across different devices and network conditions.

Prioritize Optimizations

After identifying the bottlenecks, it’s time to prioritize some key strategies:

• Image Optimization: Use techniques such as compression, proper sizing, and lazy loading to reduce the impact of images on load time.
• Video Optimization: Prefer efficient formats like WebP for images and MP4 for videos, encoding them with bitrates that balance quality and performance.
• Lazy Loading of Visual Resources: Implement lazy loading to load visual resources only when needed.
• Content Caching: Leverage browser and server cache to speed up the loading of static content.

Adopt Effective Development Practices

Implement practices that support sustainable performance:

• Asynchronous Script Loading: Avoid scripts that block page rendering.
• CSS Minification: Reduce the size of CSS to improve load times.
• Avoid Heavy Libraries: Carefully select necessary libraries, avoiding adding unnecessary weight to the site.

Monitor and Adjust

The INP optimization process is ongoing. Regularly monitor INP and other performance indicators, adjusting optimizations based on collected data to ensure the best possible performance.

Benefits of INP Optimization

• Improved User Experience: A site with optimized INP provides faster, smoother navigation.
• Increased Conversion: Satisfied users tend to convert more.
• Better SEO: Fast sites are favored by search algorithms.
• Reduced Data Usage: Optimized sites use less data, benefiting users with limited connections.

Additional Resources

• Google Developer Guide for INP
• INP Optimization for Sites with Heavy JavaScript
• INP Optimization Tools

Transform Your Site with Grumft

INP optimization is vital for sites with many visual resources that aim to provide an exceptional user experience and maximize results. By following the outlined steps, publishers and developers can significantly improve speed and user experience.

Grumft offers ad tags that preserve the user experience and INP optimizations of your site’s Core Web Vitals. Our experts are ready to help you optimize your site. Contact us now to transform your site into an exemplary browsing experience.

This article provides a detailed insight on how to master INP optimization for sites with many visual resources, ensuring an ideal balance between visual quality and performance, providing a superior user experience, and enhancing the monetization of your site.

Autor(a):

Fernanda Calandro

Online since 1997, I am a marketing and content professional with a solid background in marketing. Specialized in simplifying complex topics through my writings, I facilitate the connection between publishers and experts, promoting clear and accessible understanding.