Metrics

Maximizing Performance in 2024: 7 Essential Strategies to Boost Banner Ad CTR

Explore seven impactful strategies to boost banner ad CTR in 2024. From compelling design to precise targeting, Grumft's innovative programmatic solutions empower publishers and advertisers for optimal performance.

The Significance of Viewability Rate in Digital Advertising

Explore the pivotal Viewability Rate metric in digital advertising. Learn its significance, measurement methods, and strategies for enhancement to drive engagement and maximize campaign results.

Essential Marketing Metrics for Publishers and Advertisers

Conveying essential marketing metrics, this guide aids publishers and advertisers in understanding valuable data for informed decisions, enhancing strategies, and achieving successful outcomes.

Cost Per Click (CPC): A Comprehensive Guide

Learn to optimize CPC campaigns effectively. Understand types, calculations, and strategies. Boost ROI by reducing costs and enhancing ad performance.

Cost Per Acquisition (CPA): Definition and Calculation

Learn how to measure the effectiveness of your digital marketing campaigns with Cost Per Acquisition (CPA), a crucial metric that helps you understand the average cost of acquiring conversions. Discover the definition, calculation, and importance of CPA in optimizing your marketing efforts.

KPIs for Mobile Games: Discover the Main Ones

Discover the essential Mobile KPIs for game success. From retention rates to revenue per user, optimize your mobile game with valuable insights. Level up your game now!