There are many important points to think about once you are developing a website, one of them is the speed of it, having a fast website is essential, find out why in today’s article. 

You will find in this article: 

• The importance of Speed Optimization
• Tips to improve your website speed  

The importance of Speed Optimization: 

Nobody likes to wait for nothing, right? When you are in a line and it is taking to much time, do you enjoy waiting for it? We bet you don’t. Now, think about it on virtual world, it is the exactly same thing, nobody enjoys waiting for something.  

The website’s speed is a very important element in SEO, first because search engines consider  the speed of a time a truly relevant factor to rank it, because the users are always looking for the best experience. Your website may have an excellent content, but if the time loading is not that fast, people won’t want to spend some time on it.    

Another good example to understand the importance of the speed time is that: Think about an e-commerce, if the site is taking too much to loading, the user will assume he is not having a good experience on in, and it is possible to give up on what he was buying. 

According to Crazyegg, “One-second delay in page load time yields 11% fewer page views, 16% decrease in customer satisfaction and 7% loss in conversions”

Also, according to Google “Experiments demonstrate that increasing web search latency 100 to 400ms reduces the daily number of searches per user by 0.2% to 0.6%. Furthermore, users do fewer searches the longer they are exposed. For longer delays, the loss of searches persists for a time even after latency returns to previous levels.”

How to speed your website: 

Many factors will influence how long a page takes to load, to help you with that, we will give you 5 tips to improve your website’s speed. 

1-  Optimize images: 

Most of the time, images are the heavier part of a website, then it is the ting that spend more speed. Images are necessary in the majority of webites, because of it there are many techniques to use it in a better way, here are to examples:

• Use CSS sprites: it is a technique where you will put many images together in just one, then, the servitor will have to load only one instead of many, here is a website to learn more about it:  https://www.w3schools.com/css/css_image_sprites.asp
• Compress images.

2-  Minimize HTTP requests:

Yahoo says that 80% of a Web page’s load time is spent downloading the different parts of the page, like images, stylesheets, and scripts.  

So it is truly important to minimize the HTTP requests. 

3-  Leave unnecessary resources behind:

Plugins, maybe some scripts, and any other kind of thing that are occupying some space on your website, make you are not using some mechanisms that are not necessary and focus on what is truly relevant.  

4- Make sure you are choosing the right hosting: 

If you are a site owner, you have probably already logout about picking the cheapest hosting option, but it may be a mistake, because when you start to get more traffic, you will need a better host. 

According to Crazyegg, you have there options: 

• Shared hosting
• VPS hosting
• Dedicated server

5- Use a CDN: 

The definition is Content Delivery Network, many servitors are connected in different parts of the world, all of them connecting by the internet, using it the site performance gets better. 

In today’s article we cited 5 tips to improve your website loading time, but there are many others that you can also appreciate, just make sure to use some of them, remember that the speed of your website influences the user experience.

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