Métricas

Ad Viewability: qual sua importância na compra programática?

Acompanhar o desempenho do ad viewability tornou-se fundamental para compradores de mídia, especialmente em campanhas awareness. Saiba mais sobre essa métrica tão importante para compradores de mídia nesse post.

Métricas de marketing essenciais para publishers e anunciantes

Você sabe quais são as principais métricas para publisher e anúnciantes? Ter uma visão ampla sobre o que é importante paras as duas principais partes envolvidas no ecossistema poderá te ajudar. Confira!

Métricas do Google Analytics que melhoram a receita de anúncios

Você sabe usar as métricas do Google Analytics para melhorar sua receita anúncios? Confira nossas dicas!

5 reasons why you should be using Google Analytics

If you ended up here in this article is probably because you are considering starting to use Google Analytics. Yes, this is a good decision. Keep reading and find out five reasons why that is a great idea for your business. 

Pageviews vs Sessions vs Unique Pageviews

If you are here on this page it is probably because you are struggling to understand the difference between these three metrics. Keep reading the article that all the mystery will be solved.  

Digital marketing KPIs that you need to track in your business

In this article you will find a little bit more about KPI definition, why you should use it and 7 examples of KPIs that you can use in your campaign.

What CPM means and why we should implement it on our campaigns

If you want to figure out what CPM means and  positive points of using it in the right way, read this article and surely things will be clear for you!

Facebook campaigns; all about the metrics 

If you are considering to follow some metrics on your Facebook brand’s page, you are in the right place. In this article we will list some of the best and solve some doubts about it.

Fill Rate on advertising media; learn about it 

If you want to track your brand or website results, you probably have already heard about fill rate. In today’s article, we will give you a better understanding about how it operates. 

Custo Por Clique (CPC) : definição, cálculo e exemplos

Você sabe o que é CPC Marketing? Confira nesse conteúdo a definição, o cálculo, exemplos e as particularidades de algumas plataformas.