Landing page? Does it sound familiar? You probably have already heard about it, right? But you probably still have some doubts about this tool too. Don’t you worry, we are here to help.
You will find in this article
- What a landing page is;
- The importance of a landing page;
- Tips to create a very good landing page;
The definition of a landing page:
Sometimes you are on a website and gets directed to a new page about an specific subject, this action is a marketing campaign, and it is called landing page. Actually, you can define it as a standalone web page, created specifically for an advertising campaign.
After the users click on a link, they will land to this page, the landing page. This pages have a call to action, they have just one goal, and it is well described and clear.
In other words, the landing page is something created with the purpose to seal something, download something, or share some kind of content.
What is the point of creating a landing page:
Now that you have already understand what is a landing page, it is time to understand for what you can use it.
First, it needs to be clear that a landing page is a very important tool in the process of selling some product or service. The landing gives you and your brand to connect with your future clients, and that is why is so important to create a good one, with the right layout and the perfect lenague your audience is looking for.
Another good point you have to keep in your mind is: you are trying to achieve a target, in the future he or she becomes will become a client -that is what we are hopping-. And it depends on your lead, so, be careful about the landing page you are creating, the person depends on that to become a client.
To make your life a little bit easier, we made a list of the objectives a landing page has:
- To direct the users that click in your advertising.
- Create a connection between the user and the checkout page of your product.
- Get new users of the internet who don’t know about your product or service yet, to communicate with this new public.
- To target the products or service your brand is selling.
What your Landing Page has to be like to be good:
The least but not less important (maybe the most important, actually) part of this text: How can I create a good landing page? That is the main question, and now you will have the answer for it.
Here is what you need to remember when creating a landing page:
Less is more:
At least in the landing page word, that sentence is right. Leave many information for your site, your landing page has to be clear.
Keep in your mind: If the users are in the landing page, and there is many options to click, it will drive them crazy. Put as less element as you can.
- Be careful with the headline:
in Internet rules the fact is: the people decide if the are gonna read the rest of the text baseing in the title. That is why your headline needs to be very clear about what is your product or service.
- “I have already tried this product..”
Showing your clients opinion about the product it is a great choice, because the users (possible new clients) will feel confidence about your target.
- A beautiful design for desktop and mobile:
Like the first tip, creating a good design will make people more interested in the landing page and it needs to work as good as in the desktop as in the mobile, because the majority of the population use the internet in their mobile phones.
- Create a good Call to Action:
That is the principal way the users will understand what is the landing page all about.
So, is there any doubt that a landing page will truly help your brand? No! So, don’t waste your time, start creating amazing landing pages and good luck.
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